lululemon | '25 | Collection's
PROJECT: 2025 Graphic Packs _____ COMPANY: lululemon SENIOR DIRECTOR, GRAPHIC DESIGN. Lance Freitag Highlighting some of the top-performing graphic packs from 2025—while not exhaustive, these collections were backed by full campaigns and delivered head-to-toe storytelling across Men’s, Women’s, and Accessories. Every detail was obsessed over—from typography to applications—ensuring you not only performed your best, but looked the part doing it. Design, intention, and impact—never overlooked.