lululemon | Disney FA24
PROJECT: Disney Collaboration FA24 _____ COMPANY: lululemon DIRECTOR, GRAPHIC DESIGN. Lance Freitag This collaboration unites the magic of Mickey Mouse with lululemon’s craftsmanship, creating a collection that excites both Disney enthusiasts and loyal lululemon guests. Designed to introduce new audiences to the brand while delighting longtime fans, the collection blends timeless Disney storytelling with performance-driven design, making it a truly special partnership. The collection features curated graphics that cater to different guest preferences, offering three distinct design tiers. Sketched Mickey pays homage to the art of animation, capturing the journey of drawing Mickey. Minimalist Mickey & Minnie deliver a clean, fashion-forward aesthetic with subtle silhouettes. Surprised Mickey & Mickey in Motion feature iconic, instantly recognizable designs, with a running Mickey as a nod to lululemon’s performance heritage.