lululemon | LNY24 | LNY25
PROJECT: LNY24 | 25 Graphic Packs _____ COMPANY: lululemon SENIOR DIRECTOR, GRAPHIC DESIGN. Lance Freitag The Year of the Dragon and Year of the Snake capsules for LNY '24/'25 were designed with a strong focus on cultural awareness and sensitivity. The hero of each season was the print, and we intentionally kept the graphics and branding as supporting elements—subtle, minimal, and easy to wear. The goal was to create pieces that didn’t overtly scream “Lunar New Year,” but instead offered a quiet nod to the celebration, making them versatile enough for everyday wear.